Family owned and operated payments technology companyHeadquartered in Monmouth Beach, NJCall 1.844.510.5600
Zero Fee program

Zero Fee program: surcharging and dual pricing explained

How cost can shift—without pretending card networks are free

“Zero fee” marketing usually means the merchant is using a surcharge, dual-pricing, or cash-discount style structure so card costs show up differently. Used carefully, those structures can make processing costs more transparent. Used carelessly, they create compliance and customer-trust problems.

Read pricing education Schedule 30 minutes

What the program is trying to do

Help eligible businesses recover card-acceptance cost in a disclosed way—while still accepting cards. The exact method (surcharge vs dual pricing vs cash-discount style) should match your state rules, card-brand rules, and how you sell.

Educational page—not legal advice. Do not treat statute citations or card-network caps as static facts for sales copy. Verify current rules before you change register pricing. See Surcharge laws by state.

Fit questions

  • Do you mostly take credit, or a mix with debit / prepaid?
  • Can you show prices and disclosures clearly at every channel (counter, online, phone)?
  • Will your POS / terminal support the structure without awkward workarounds?
  • Have you compared effective cost vs staying on a transparent interchange-plus quote?

Related: Pricing · Compare · Surcharging vs dual pricing article

Next step

Ask whether a Zero Fee style structure fits

Share how you take payments today and what you want to change. Statements help if you want the conversation grounded in real fees.

1.844.510.5600
Headquartered in Monmouth Beach, NJ

Want a plain-English walkthrough?

Bring a proposal or statement. We will map surcharge vs dual pricing vs cash-discount style without slogan math.

Schedule 30 minutes Talk to a real person: 1.844.510.5600 Compare Statement analysis
Talk to a real personFree analysis